ABOUT ME

Brand Manager

Strategy Consultant

Risk Analyst

Driver

A Brand Manager with a keen sense of discernment, cultural pulse, and love of consumer behaviors.

Let’s create something great together.

I have spent over a decade working with clients to determine business and personal needs, needs behind those needs, and the best solution to achieve those non-negotiables. At the end of the day, I’m a relationship person.

Whether it’s clothing, fitness, community events, or even commercial insurance, I know why people buy what they buy.

Now, as a Creative Brand Manager by trade, I use my skills and cultural awareness for brand direction, management, and go-to-market strategies.

I pull inspiration from those before and around me, and draw from my personal passions in geology, environmental sustainability, sports, fashion, finance, interiors, and fitness, in hopes of creating beautiful things, spaces, concepts, and brands.

currently located in Richmond, Virginia

Work

BeReal

The Ask: Reignite BeReal’s relevance by engaging an audience who finds novelty in everyday life.

The Insight: For new parents, the little things aren’t little at all—they’re what make each day special.

The Strategy: Launch “BeReal Family” - an exclusive, safe, and engaging feature for millennial parents.

Ford

The Ask: Identify the reason behind the tension around Ford’s Mach-E. Is it product positioning, target audience, or lack of cultural credibility?

The Insight: People see cars as a reflection of their values, and the leader in electric vehicle production today is polarizing to Americans.

The Strategy: Position the Mach-E as the new symbol for both the U.S. and for Electric Vehicles.